What digital companies can learn from… genetics03:22
Cigref TV, our partner, presents its study : "Designing 21st Century Organizations for Generativity"
Massive digitalization means a whole new company innovation process. Interestingly, to describe this process, professors Yoo and Kulathinal from Temple University use an organizational genetics approach. In biology, genetic elements like genotypes combine to result in an incredibly rich variety of phenotypes. In the business field, the network of genes is represented by the existing technological components and the phenotypes by a whole set of heterogeneous innovations. In other words, innovation comes from the recombination of technological base modules, as it does with living organisms.
Go further in the study "Designing 21st Century Organizations for Generativity"
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